Emerging Payments Marketing Campaign of the Year
Bacs – Switch Guarantee Guy
This is a story about how one singing, dancing, charismatic man brought the UK banking industry together to engage and empower consumers across the nation.
Thanks to the Switch Guarantee Guy, Bacs have put the power in the hands of consumers, making them aware of their ability to switch their bank account. By bringing the banking industry together behind this goal, Bacs have made a more competitive market that works for everyone.