Best Retailer Adoption of Emerging Payments Technology
InComm, a leading prepaid product and transaction services company, and Currys PC World have realized a unique and market leading trade in proposition for Currys PC World customers. Through a single API connection, InComm provides an innovative technology platform to underpin the Currys PC World Trade In program.
The objective of the Currys PC World Trade In program is to increase the consumer upgrade cycle for electronic devices such as smartphones, tablets and laptops, whilst retaining satisfaction and value for the customer. Through connectivity to InComm’s innovated technology platform, Currys PC World has the capability to differentiate its trade in program by delivering the trade in value to the customer in the form of a gift card in real time, therefore ensuring the funds are retained within the Currys PC World eco-system.