Best Market Expansion Programme

Last Year’s Winner:


Target audience

Brands, PMs, Banks, Telcos, Schemes, Technology providers.


Detailed definition

Best Market Expansion Programme is open to any company that has a payments programme running in more than one country.  the entry may be in relation to an international market expansion or further development of an existing market outside of the home market. The programme may be issuing or acquiring, scheme or non-scheme, Fiat, Crypto or tokens/points based. Payment may be virtual, physical through cards or other devices such as mobile. The countries may be multiple countries within the EU or globally; a country is defined as a sovereign state if it is recognised by more than ten other sovereign states ( List_of_sovereign_states). A single programme may be branded differently in each market but must be clearly identifiable as the same programme through other elements including use of infrastructure and programme offering/positioning. The organisation may be based out of any country.


Nominee & nominator

  • Name of nominating organisation
  • Programme name (entry title)
  • Name(s) of nominated organisation(s)
  • The nature of the business relationship between you as nominator and the nominee company


Service description

The judges will assess your entry against the following five criteria. On each, they will score you from 1 to 10 where 1 is strongly disagree and 10 is strongly agree. You are free to describe the programme and support your case in any way and with any supporting material as you think appropriate. Please limit your submission to no more than 1,500 words. The criteria are:


  1. How well the programme operates across multiple markets and the benefits that can be seen by operating across multiple markets for the end user.
  2. How the programme offered stands out from their competition.
  3. How the programmed offered was either fundamental to individuals or organisations in the market or helped a wide range of companies to achieve their business objectives.
  4. The programme has leveraged brand, channels or other capabilities and technologies to deliver innovative solutions to specific problems or opportunities.
  5. How the programme operator had clear objectives of what it was looking to achieve and can demonstrate clearly how this was achieved in the year to March 2021.


Evidence of success/metrics

Please provide as much information as you can and quote the source of that information. Such information might include the following; however, this is not an exhaustive list and in each case the judges will be looking for evidence that support your claims as to the key benefits of the programme:

  • Evidence of the successful delivery of valued programme over time
  • Evidence of tailoring products and services and the results of that investment
  • Feedback from users or other stakeholders as to their experience of the services offered.