Best CSR or Charity Initiative

Last Year’s Winner:


Target audience

Ad Agencies, PMs, Brands and Issuers


Detailed definition

Best CSR or Charity Initiative is open to any company in emerging payments, or the service partners for them which has either:


  1. Through Corporate Social Responsibility (CSR) effectively delivered its objectives and has made a material difference to the community/stakeholder groups it is serving.
  2. Through a Charity relationship or support made a real difference to the charity and its own end users.


Initiatives must be live and out of test phase at the time of submission. Pilot initiatives will be accepted, but must clearly be described as such and the judges will be looking for evidence of success in the pilot.

Initiatives may be running in any country.

Please provide the following information:


Nominee & nominator

  • Name of nominating organisation
  • Initiative name (entry title)
  • Name(s) of nominated organisation(s)
  • The nature of the business relationship between you as nominator and the nominee company


Initiative description

The judges will assess your entry against the following five criteria. On each, they will score you from 1 to 10 where 1 is strongly disagree and 10 is strongly agree. You are free to describe the initiative and support your case in any way and with any supporting material as you think appropriate. Please limit your submission to no more than 1,500 words in total. The criteria are:


  1. The initiative has clearly met and surpassed the original objectives set.
  2. The initiative embodies new and innovative thinking or approaches to deliver on its objectives.
  3. The initiative can truly be described as providing a tangible benefit to the originating organisation and also any charity or not for profit organisation involved with the initiative.
  4. The initiative has performed well and the submission is supported with quantitative evidence of success from a reliable source.
  5. The initiative stands out from its competition either through performance, the activity per se, value to stakeholders or other means as described in the submission.


Evidence of success/metrics

Please provide as much information as you can and quote the source of that information. Such information might include the following; however, this is not an exhaustive list and in each case the judges will be looking for evidence that support your claims as to the key benefits of the innovation:


  • The length of time the initiative has been live
  • Some quantitative measure if relevant on what the initiative has achieved
  • Feedback from end users as to their experience.